About SOURCE

We connect organizations across counties and project areas to share resources, strategies, and lessons learned from their advocacy efforts. This includes facilitating peer learning, distributing effective advocacy tools, and linking organizers facing similar challenges. Through this field-wide approach, local advocates benefit from the collective knowledge and proven practices of others working in the renewable energy siting space.

We help state tables and partner organizations design and execute advocacy campaigns tailored to county-level decision-making, community benefit negotiations, and regulatory processes. Our holistic support includes strategy development, campaign planning, and tactical guidance across all engagement channels—paid media, earned media, grassroots, and grasstops. Each campaign is county-specific and scaled appropriately to available resources, ensuring effectiveness and sustainability. From organizing public meetings to managing paid media, we help advocates run results-driven campaigns that support community and project goals.

We support the development of compelling, county-specific messaging that resonates with neighbors and decision-makers while connecting to broader advocacy efforts. Our communication services include message development workshops, talking points, and regional message alignment across campaigns. This ensures local voices are clearly heard—and consistently reinforced—within county forums and statewide conversations.

We design and implement inclusive engagement strategies that bring residents into conversations about utility-scale renewable energy and its benefits. Our work includes organizing community forums, facilitating town halls, and creating accessible entry points for public involvement. By prioritizing relationship-building and inclusive practices, we help advocates cultivate broad-based support and participation.

We provide accessible, localized research on utility-scale renewable energy projects, developers, and regulatory processes relevant to each region. Our insights include project timelines, developer backgrounds, permitting pathways, and community benefit opportunities—equipping advocates with the information they need to engage effectively. By translating complex industry data into actionable intelligence, we empower communities to mobilize in support of clean energy development.

We help organizations in key states build and strengthen advocacy efforts of all shapes and sizes. From coalitions (state tables) to individual groups, we support them in running agile, effective campaigns within counties where utility-scale renewable energy projects are being developed, operated, or challenged by restrictive regulations. Our support includes fostering connections among community groups, landowner rights advocates, business leaders, environmental organizations, and local stakeholders to create diverse, coordinated networks. Through structured collaboration and ongoing relationship-building, we ensure the organizations and networks have the tools and alignment needed to advance their priorities.

For earned media, we provide press strategy, pitching support, and coordination with local spokespeople to generate compelling coverage in local outlets. By integrating media strategy into broader campaign plans, we ensure that public communications reinforce grassroots and grasstops advocacy efforts and reach the right audiences at the right time.

We equip advocates with easy-to-use digital tools and platforms to support their outreach—from websites to social media strategies tailored to local communities. Our support includes building online hubs for information-sharing, launching targeted social media campaigns, and leveraging digital tools for volunteer coordination and event planning. Even resource-constrained groups can effectively engage online with our training and tools.

We provide capacity-building support and strategic planning to organizations working with communities near utility-scale renewable energy projects. We provide trainings on local governance, community organizing, communications strategy, and stakeholder engagement - each customized to the geography and context of each campaign. Through coaching and peer learning, we help local groups build sustainable, long-term advocacy capacity.